Category & Merchandising Leader
Hi, I'm Prachi

I build the storefronts and category systems behind marketplace growth.

Eight years turning assortment, pricing, promotions and discovery into repeatable systems that move conversion, CTR and GMV. Founder, 0→1, and advisor to D2C and marketplace brands.

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Prachi Agrawal
8+ yrs
Category & merchandising
10+
Brands operated & advised
0→1
Founder · ₹75L raised
Worked with & advised
Meesho Qalara Bijnis Udaan Qala Vibecity Furrl Label Yuga HelpUsGreen
A live platform I built & shipped — qala.global ↗
Selected work

See how I build.

Bijnis

Storefront revenue engine

Rebuilt how the storefront allocated attention and governed supply — two systems, one outcome.
~1.5×collection CTR
Read the case →
 Udaan

Ads monetization & event engine

Re-priced ad inventory by impression value and built the repeatable event machine behind it.
+100%ads revenue QoQ
Read the case →
 Qala Global

Cross-border B2B platform, 0→1

Founded and built a cross-border commerce platform from zero — storefront, pricing, supply.
~79%repeat buyer · ₹75L raised
Read the case →
 Furrl

The Vibe Map — discovery engine

Turned editorial "vibes" into a connected recommendation graph: 63 vibes, 368 connections.
63 · 368vibes · connections · engagement ↑
Read the case →
 Qriti

Field expedition & the craft operating-layer thesis

Three months inside India's craft clusters, diagnosing why the work wasn't reaching global markets — and devising the thesis for what to build.
50+ · 7artisans · clusters
Read the case →
Career

The timeline.

2023 – present
Consulting & advisory
D2C and marketplace brands
HelpUsGreen, Vibecity, Furrl, Label Yuga, NayabSandook — pricing, discovery, merchandising and 0→1 marketplace launches.
Dec 2023 – Jun 2026
Qala Global · Co-Founder
Head of Platform & Supply
Cross-border B2B from zero. ₹75L pre-seed, 30+ US/UK boutiques, ~79% repeat.
Jun – Nov 2023
Udaan · Merchandising Specialist
Storefront & Monetization
Ads revenue +100% QoQ, storefront CTR 0.7%→1.5%, merch GMV 2%→4%, gross margin 11%→12%.
Nov 2021 – Dec 2022
Bijnis · Sr. Category Marketing Manager
Storefront & category systems
Collection CTR ~1.5× via allocation + Pareto. Co-owned P&L; led 4 direct + ~12 indirect.
Nov 2019 – Oct 2021
Qalara · Merchandise Manager, Home
B2B wholesale storefront
SRP pricing governance; discovery-to-RFQ +10% QoQ; ~85% catalog accuracy.
Oct 2017 – Oct 2019
Meesho · BD Manager, Seller Operations
Seller growth & supply health
Grew 350+ vendors. 80%+ pitch-to-live, 75%+ healthy sellers, +20% assortment.
What I do

The short version.

Eight years across marketplaces and a 0→1 platform. I own the storefront, the category, the pricing and the supply behind them — end to end. The case studies above have the numbers.

Storefront merchandising Storefront allocation Assortment & curation Collection architecture Category growth & GMV Pricing & margin P&L governance DDP / landed-cost pricing Promotions & campaigns Discovery & recommendations Ads & monetization Handmade & sustainable sourcing Supply & export readiness Vendor & key-account growth CRM & buyer lifecycle Retention & loyalty Cross-border / international 0→1 marketplace launch Team & cross-functional leadership GenAI & agentic tooling
Shopify · CleverTap · Mixpanel · n8n · Notion · Excel · GenAI & Agentic AI