Category & Merchandising Leader
Hi, I'm Prachi

I build the category and merchandising systems behind e-commerce growth.

Eight years running category P&Ls and digital merchandising across e-commerce — assortment, pricing, promotions and discovery. I doubled an apparel category from ~₹11 Cr to ~₹22 Cr a month, and built a cross-border luxury e-commerce platform from zero.

Schedule a call Check past work
Prachi Agrawal
₹11→22 Cr
Apparel GMV / month — grew ~2×
11→12%
Gross margin on a ₹15–20 Cr/mo book
₹50L→1.2 Cr
US order value, show over show
Worked with & advised
Meesho Qalara Bijnis Udaan Qala Vibecity Furrl
A live platform I built & shipped — qala.global ↗
Selected work

See how I build.

Bijnis

Storefront revenue engine

Rebuilt how the storefront allocated attention and governed supply — two systems, one outcome.
₹11→22 Crapparel GMV / month — ~2×
Read the case →
 Udaan

Ads monetization & event engine

Re-priced ad inventory by impression value and built the repeatable event machine behind it.
11→12%gross margin (~₹15–20L/month)
Read the case →
 Qala Global

Cross-border luxury e-commerce, 0→1

Co-founded and built an international luxury platform from zero — digital merchandising, pricing, supply.
₹50L→1.2 CrUS order value, show over show
Read the case →
 Furrl

The Vibe Map — discovery engine

Turned editorial "vibes" into a connected recommendation graph: 63 vibes, 368 connections.
63 · 368vibes · connections · engagement ↑
Read the case →
 Qala · Phase 2

Qala Phase 2 (Qriti) — the production portfolio

Bridging international designers with India’s handcraft artisans — a production portfolio built after field discovery across the clusters.
50+ · 7artisans · clusters
Read the case →
Career

The timeline.

Dec 2023 – Jun 2026
Qala Global · Co-Founder
Head of Platform & Supply
Cross-border luxury e-commerce from zero. ₹75L pre-seed, 30+ US/UK boutiques, ~79% repeat. Advised brand partners on range planning, pricing and store allocation.
Jan – Apr 2024
Furrl · Consulting
Discovery & recommendations
Rebuilt the discovery taxonomy and recommendation engine — session time and engagement lifted.
Jun – Nov 2023
Udaan · Merchandising Specialist
Storefront & Monetization
Gross margin 11%→12% (~₹15–20L/month), merch GMV 2%→4%, storefront CTR 0.7%→1.5%.
Feb 2022 – Apr 2023
Vibecity · Consulting
Merchandising & events
Merchandising and events for discovery and site conversion — CTR 1.5% to 2%, GMV +20% in a quarter.
Nov 2021 – Dec 2022
Bijnis · Sr. Category Marketing Manager
Storefront & category systems
Grew apparel from 15% to 20% of platform GMV — ~₹11 Cr to ~₹22 Cr/month. Owned the category P&L; led 4 direct + ~12 indirect.
Nov 2019 – Oct 2021
Qalara · Merchandise Manager, Home
International e-commerce, Home
SRP pricing governance; product view-to-enquiry +10%; ~85% catalog accuracy.
Oct 2017 – Oct 2019
Meesho · BD Manager, Seller Operations
Seller growth & supply health
Carried a ₹2 Cr monthly GMV target across 350+ sellers — overachieved 5–15% MoM. 80%+ pitch-to-live.
What I do

The short version.

Eight years across e-commerce marketplaces and an international luxury platform. I own the category, the digital merchandising, the pricing and the supply behind them — end to end. The case studies above have the numbers.

Digital merchandising Homepage & collection allocation Assortment & curation Collection architecture Category growth & GMV Pricing & margin P&L governance DDP / landed-cost pricing Promotions & campaigns Discovery & recommendations Ads & monetization Handmade & sustainable sourcing Supply & export readiness Vendor & key-account growth CRM & buyer lifecycle Retention & loyalty International & luxury e-commerce Team & cross-functional leadership GenAI & agentic tooling
GA4 · SQL · Shopify · CleverTap · Mixpanel · n8n · Notion · Excel · GenAI & Agentic AI